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STRAWBERRY
SHORTCAKE
Art DirectoR/ Senior Designer
Marketing & Consumer Products
As the lead designer on Strawberry Shortcake, I worked with an extensive list of partners on activations and marketing collaborations to help re-establish Strawberry Shortcake as a leading girl's brand in the US. I collaborated with our creative VP to develop and approve consumer products with brands like Hot Topic, Peter Alexander, Loungefly, The Loyal Subjects, American Girl, Samsung, Boss Fight and A Leading Role.
Product & Event Photography
On top of my design responsibilities for Strawberry Shortcake, I was the on-staff photographer for events and partnerships, collaborating with brands such as Loungefly, Dolls Kill, CAMP, Dana's Bakery and Taiyaki NYC.
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